How To Get Ungated on Amazon in 2023

How To Get Ungated on Amazon: What does it mean?

When it comes to selling on Amazon, there are a number of different requirements and restrictions that sellers must navigate. One of the key restrictions is the requirement for Amazon sellers to be “gated” in certain categories, which means that they must first be approved by Amazon in order to sell products in that category. In this article, we will explore what it means to be ungated on Amazon, the reasons why a seller may become restricted, and how to get ungated on Amazon.

Understanding Amazon’s Gating Requirements

Before we dive into how to get ungated on Amazon and what that entails, it is important to understand the gating requirements themselves. Amazon’s gating requirements are put in place to help maintain the integrity of the marketplace, ensuring that only legitimate and trustworthy sellers are able to sell products in certain categories. The categories that are gated include but are not limited to:

  • Automotive and Powersports
  • Entertainment Collectibles
  • Fine Art
  • Sports Collectibles
  • Toys and Games
  • Video & DvD Category
  • Watches

To get Ungated on Amazon, Amazon requires sellers to provide information about their business, including tax identification and business registration, as well as product information and product-related certifications. Once the seller has provided the required information and met all of the requirements, Amazon will then review the application and either approve or reject it.

Reasons for Becoming Ungated on Amazon

While the gating requirements can seem restrictive, they are an important part of the Amazon selling process. However, sometimes sellers may find themselves restricted, which can be due to a variety of reasons. Some of the most common reasons include:

  • Suspension or termination of the seller’s account due to violation of Amazon’s policies.
  • Failing to renew product certifications or failing to provide updated information to Amazon about the seller’s business and products.
  • Lack of sales activity in a gated category for an extended period of time.

Regardless of the reason, becoming restricted on Amazon can have a significant impact on the seller’s ability to sell products in the gated categories. In many cases, sellers may be unable to list new products in the gated categories, and they may also be restricted from selling products that they previously sold in those categories.

Steps to Achieve Approval for Selling Without Restrictions on Amazon

The procedure of how to get ungated on Amazon varies depending on the product and category. Some categories may be easier to be approved in compared to others.

Get ungated on Amazon for Automotive & Power Sports
Get ungated on Amazon for Automotive & Power Sports

Amazon FBA Seller Requirements for Automotive and Powersports

  • To sell in this category, you must:
    • Be on a professional selling plan.
    • Have a website with compliant product images.
    • Provide UPC or Partslink number for product/part.
    • Certified refurbished products must be warranted by the manufacturer/refurbishing company.
    • Review Automotive & Power Sports Fitment Data and Part Finder page.

For more information on how to get ungated for Automotive and Powersports

Get ungated on Amazon for Collectible Coins
Get ungated on Amazon for Collectible Coins

Amazon FBA Seller Requirements for Collectible Coins

New seller applications are currently not being accepted by Amazon. If they become available in the future, see the requirements below:

  • To sell in this category, you must:
    • Have a professional selling plan.
    • Have an order defect rate below 0.75%.
    • Meet additional product requirements.
    • Maintain membership in organizations such as PNG, ICTA, PCGS, NGC/PMG.
    • Provide an anti-money laundering program if a dealer of precious metals, stones, or jewels.
    • Have an external product website for Amazon review.

For more information on how to get ungated for Collectible Coins

Get ungated on Amazon for Entertainment Collectibles
Get ungated on Amazon for Entertainment Collectibles

Amazon FBA Seller Requirements for Entertainment Collectibles

Entertainment collectibles, much like other collectible items, are products associated with the film or television industry that possess a unique attribute, such as a signature or special edition, that enhances their value for collectors.

  • To sell in this category, you must:
    • Be in business for a minimum of one year.
    • Have an order defect rate below 1.00%.
    • Have legal rights to franchise/team/personality.
    • Have a significant online presence through a proprietary or third-party site.
    • Participate in exhibitions or auctions.
    • Have a strong preference for authenticity certificates with products.
    • Pass seller application based on the review process, diversity of the collection, etc.

For more information on how to get ungated for Entertainment Collectibles.

Get ungated on Amazon for Fine Art
Get ungated on Amazon for Fine Art

Amazon FBA Seller Requirements for Fine Art

Currently, Amazon is not accepting seller applications for this category. If they become available in the future, see the requirements below:

  • To sell in this category, you must:
    • Be in the Fine Art business for a minimum of three years.
    • Have a significant online presence through a proprietary or third-party website.
    • Apply curatorial elements to gallery selection through exhibitions, essays, and catalogs.

For more information on how to get ungated for Fine Art.

Get ungated on Amazon for Sports Collectibles
Get ungated on Amazon for Sports Collectibles

Amazon FBA Seller Requirements for Sports Collectibles

The Sports Collectibles category encompasses items that possess special attributes and signatures that make them valuable and coveted among collectors. This may include limited edition items, autographed merchandise, and other features that add to the item’s rarity and desirability.

  • To sell in this category, sellers must:
    • Be on a professional selling plan.
    • Have an order defect rate below 0.75%.
    • Products must be authenticated and/or graded (excluding certain trading cards).
  • General product requirements:
    • Inventory must consist of authentic collectibles or rare, exclusive products.
    • Meet site-wide image standards.
    • No knock-offs or replicas are allowed.

For more information on how to get ungated for Sports Collectibles.

Get ungated on Amazon for Toys & Games Holiday Season
Get ungated on Amazon for Toys & Games Holiday Season

Amazon FBA Seller Requirements for Toys and Games Holiday

The Toys and Games category on Amazon is reserved for seasoned sellers during the holiday season. This category encompasses a wide range of products, including toys for children 14 years and under, as well as more mature interests such as board games, collectibles, drones, and more. In order to sell in this category, it is important for sellers to have a proven track record of success.

  • To sell toys and games during the holiday season:
    • First sale must be prior to September of the current year.
    • Have a professional selling plan.
    • Not have an order defect rate requirement of 1.00%.
    • Not have a late shipment rate below 4%.
    • You must have a pre-fulfillment cancel rate below 1.75%. 

For more information on how to get ungated for Toys and Games.

Get ungated on Amazon for Video, DvD, Blu-Ray
Get ungated on Amazon for Video, DvD, Blu-Ray

Amazon FBA Seller Requirements for Video, DVD, & Blu-Ray:

The Video category includes all forms of visual media, including DVDs and Blu-rays.

If you encounter a requirement to request approval before listing a product, the following criteria must be met in the application:

  • To sell in this category, you must:
    • Be on a professional selling account
    • Order defect rate must be 1% or below
    • Cancellation rate must be 2.5% or below
    • Late shipment rate must be 4% or below

Application Requirements:

  • You must provide primary sources of inventory
  • Estimate of the quantity of units to be sold
  • Minimum of three invoices/purchase orders from your main inventory sources

For more information on how to get ungated for the Video & DvD Category

Get ungated on Amazon for Watches
Get ungated on Amazon for Watches

Amazon FBA Seller Requirements for Watches

The watch category includes luxury watches from renowned brands such as Rolex and Tag Heuer, as well as other high-end jewelry timepieces.

  • To sell in this category, you must:
    • Be on a professional seller account
    • Pre-fulfill cancel rate has to be 2.5% or below
    • Order defect rate has to be 1% or below
    • Late shipment rate needs to 4% or below
    • List watches and watch products using the manufacturer’s UPC code

In addition to these general requirements, the product quality guidelines for watches are as follows:

  • All products must be new and authentic, with no replicas or knock-offs allowed
  • Sellers must offer more than one item, including variations in color
  • Disclose whether or not the watches carry a manufacturer’s warranty
  • Meet North American Product Safety Standards

For more information on how to get ungated for Watches

Gated Categories & How to Get re-Approved in 2023

For sellers who have become ungated on Amazon, the process of regaining access to gated categories can be complex and time-consuming. However, it is an important step in ensuring that the seller is able to continue selling products in the gated categories. The process of regaining entry into these gated categories typically involves the following steps:

  1. Reviewing the reason for becoming ungated and addressing any policy violations.
  2. Providing updated information about the seller’s business and products to Amazon.
  3. Obtaining and renewing any necessary product certifications.
  4. Submitting a new application for gated status, along with all of the required information and documentation.

It is important to note that the process of regaining gated status can take several weeks, and that approval is not guaranteed. However, by following these steps and ensuring that the seller’s business and products meet all of the requirements, the seller can increase their chances of regaining gated status and resuming sales in the gated categories.

Frequently Asked Questions on How to Get Ungated on Amazon:

Question. Is Getting Approval to Sell Restricted Products on Amazon Worth It?

Yes, getting approval to sell restricted category products is a valuable opportunity as you can sell products that are not readily available to other sellers, potentially increasing your sales and income on Amazon. However, the process can be daunting and expensive, and you may need to apply multiple times for different categories.

Question. What Products Can New Sellers Sell on Amazon?

New sellers on Amazon can sell a wide range of products, but first, they need to get approved for the category they want to sell in. Some categories, like clothing, handbags, appliances, and automotive, have a relatively straightforward approval process.

Question. How Long Does Approval to Sell on Amazon Take?

The approval process time can vary based on the category you are applying for, with some categories being approved faster than others. Typically, it can take a few days or hours for approval.

Question. Can I Reapply if My Application is Rejected?

Yes, if your request for approval is rejected, you can reapply after a few days. It’s possible that you may receive a different Amazon service agent and have your application approved.

Final Thoughts

Are you eager to unlock new inventory and profit possibilities by getting ungated on Amazon? Keep in mind that the process may vary based on the category you’re targeting. If you’re a beginner, consider starting with the ungated and open categories for a solid start. As you grow your Amazon business, getting ungated can significantly boost your success. This article provided a comprehensive look at the steps and requirements for obtaining approval in Amazon’s restricted categories.

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Author
CraigAK
I believe that knowledge is power, and I'm committed to empowering our readers with the knowledge they need to succeed in their personal and professional lives. I have enjoyed sharing my articles for the last 10 years writing for many websites in the past. I hope you enjoy and find something useful in what I write.

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